LG BL20 Chocolate Phone now official

LG has today officially announced the launch of its BL20 Chocolate phone. The BL20 product page is now live at the LG website and also they have released a press release confirming the announcement. According to LG, the BL20 handset will first start shipping in UK in Q4 of this year at O2 UK for a price of €269 ($394USD).

The BL20 sports a 5-megapixel camera with autofocus and flash along with a 2.4 inch display, a touch button panel, internal memory of 130MB, a microSD memory card slot which supports cards upto 16GB, Bluetooth, FM radio, support for Quad band GSM networks, UMTS, GPRS, EDGE and HSDPA. It also feature a new Clear Memo Capture technology which allows users to capture text, handwritten notes drawings with much clear quality.

Press Release:

LG’s newest Chocolate flavour slides to market

Berkshire, September 28, 2009 – LG Electronics a global leader and technology innovator in mobile communications, today announces its second New Chocolate phone, BL20, featuring a sliding keypad. The newest addition to the Chocolate series follows the launch of the stylish New LG Chocolate phone (BL40) at the start of September.

Available in the UK in Q4 at O2, the BL20 features a 5-megapixel camera with autofocus and flash in a slim casing measuring just 12.3mm in depth.

The handset also features touch-sensitive controls which are discretely concealed on the sides of the phone. Users can instinctively feel their way around functions such as volume control and camera zoom for quick adjustments.

Widget Hotkeys enable users to personalise the phone to directly access favourite features for weather, news or personal updates. A new feature includes Clear Memo Capture which captures text, handwritten notes and drawings with maximum clarity, offering a different way to record information.

Jeremy Newing, head of marketing, LG Mobile UK and Ireland says, “Boasting advanced new features such as Widget Hotkeys and Clear Memo Capture, the BL20 offers consumers a design alternative to the already successful BL40 with its widescreen display.”

The New LG Chocolate BL20 is referencing the original Chocolate’s design characteristics such as glossy black surface accentuated with red highlights but reinterpreted them in a sliding keypad handset. Notably, the handset has refined its red navigation keys – part of LG’s overall design language – which are revealed when the phone slides open. It has evolved from the iconic design of its predecessors combining enhanced interactive features with a sleek minimalist look aimed at style-conscientious consumers.

“Standing proudly alongside the BL40, the BL20 expands the Chocolate series with a beautiful but practical slider option reflecting our leadership in design,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “The New LG Chocolate BL20 offers consumers another way to experience the luxurious style and high performance that is symbolic of the LG Chocolate series but at a more affordable price.”

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